Exclusive Camps
This experimental redesign of a specialty African safari and tour company was a class exercise in rebranding and restructuring from the bottom up. The original company identity was unmemorable and failed to communicate the “exclusive” appeal of the company’s offerings. A new brandmark was created, a stylized head of a tiger, to communicate in a moment that the adventures offered by Exclusive Camps are exotic and luxurious, but also wild. The site was restructured to eliminate unnecessary and distracting navigational elements, allowing the visitor to quickly get a feel for what the camps are about and find out more information about them individually.
