Firefly Boutique
Local North Carolina boutique Firefly approached WebSpark Design with a suggested rebranding project to refresh their image and gain new attention. A revised logo and website was proposed, aiming to stay in line with the brand's playful, chic feel and aimed at a younger target audience.
The revised logo received a very positive response, aiming to combine the firefly concept with a slightly more birdlike shape to add a slightly more elegant feel. The flourished style was used to lend a feminine elegance as well as to keep from distracting from the revised logotype.
A revised homepage design was submitted, making greater use of color than the current design. The overall design was meant to feel tight and contained, to communicate that Firefly is special and down-to-earth.
